Quotations on creativity—Saul Bass

Portrait of Saul Bass from the Design Museum. Bass’ second quote about the fine line between failure and creativity is particularly interesting.

“A brainstorming session is one in which a group of people try to pool their imagination, operating on all of the facts they can summon up and…they allow themselves to toy with any idea (however foolish), in the hope it may suggest something to someone else in the group and, in the end, snowball into a useful idea.”

“…yet failure is built into creativity…the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure…”