Monday, March 14, 2011

Roy’s logotype

This homemade, vernacular road sign for an old archery indoor practice range is located on Highway 3 near Cherokee, Iowa. Roy is a rather uncommon first name and Roy’s logotype is rendered as a stylized calligraphic signature that seems unique and friendly. In addition, when a circle encloses the logotype the combination forms a mark that has visual impact of simplicity and strength. Obviously, the sculptural arrow reinforces the point (no pun intended) in a visually compelling way.

No comments:

Post a Comment

Comments are moderated, and will not appear until the editor has approved them.