Wednesday, September 28, 2011

Bakkerij Versluis: Logotype

Above: the Bakkerij Versluis storefront, Woerden, Netherlands
Photograph by versluis, 2004 (note the sunflowers in the upper bay window)
Below: Banner is taken from the Bakkerij Versluis website

Bakkerij Versluis (probably no relation) is located on Voorstraat in Woerden, Netherlands — Woerden is just off E30 between Utrecht and Gouda.

Here’s a quick non-comprehensive logo analysis:

The Versluis logotype is relatively simple and rather an enjoyable trademark — the casual script type style seems to convey friendliness that reminds one to give thanks for our daily croissant, bread, and banket (a traditional Dutch almond pastry).

The shape of a crescent-shaped bread roll — the croissant, inspired the interesting form of the upper case “V” in the logotype, which relates to the angular and square ends of the script style letters. The deeper color suggest Versluis as purveyors of good, wholesome, and sweet things to eat.

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