Julia Born: referencing the design practice/process

Here’s a selection from Graphic Design: Now in Production exhibition at The Walker Art Center, Minneapolis.

Above: Title of the Show catalog spread. “Einszweidrei” 2000, Publication, 22 x 33 cm, Offset print. Below: This piece is a mimetic semblance from an exhibition, Title of the Show (2009) by Julia Born and Laurenz Brunner. Cleverly appropriate for the Walker installation is the gallery wall display of a Title of the Show catalog spread in the form of “supersized” book pages. The Title of the Show exhibition received recognition for displaying devised, large-scale replicas of Julia Born’s graphic design projects. photograph by versluis 2011.

Providing background for this piece Andrew Blauvelt, co-organizer of the exhibition, Graphic Design: Now in Production writes:

“An exhibition and a catalogue by Julia Born and Laurenz Brunner, Title of the Show conflates the spaces of both productions while exploring the re-contextualization of design in a gallery setting. Created for the Museum of Contemporary Art, Leipzig, Title of the Show includes selections taken from Born’s projects—books, posters, postage stamps—enlarged and presented on the gallery walls. Absent the actual artifacts, the show relies instead on strategies of graphic design to represent itself. Photographed by Johannes Schwartz and transposed in scale, these displays become the pages of the accompanying catalogue, creating a mise en abyme of representations.” [1]

1. Blauvelt, Andrew, and Ellen Lupton, eds. Graphic Design: Now in Production. Minneapolis: Walker Art Center, 2011. 63. Print.