Friday, March 23, 2012

Carl Regehr: “Make Right Decisions — FAST.”

Carl Regehr, Untitled, Type Collage in Mixed Media, 4.25" x 5.625", 1982. Out of friendship and appreciation, this piece was given to Rick Valicenti by Robert Vogle (VSA).

Starting in the early 1970s Carl was a professor at the University of Illinois, after a very distinguished career as a graphic designer in Chicago.

Thirst design director, Rick Valicenti tells this story about the late Carl Regehr (1919-1983): “Early on when I was making the move to my own practice I had the occasion to ask Carl what advice he could give me about the graphic design business. Regehr replied: ‘Make Right Decisions — FAST.’ What struck me, [Rick adds] was Carl’s initial statement and pause followed by emphasizing the word ‘fast’ that expressed Carl’s personality and thoughtfulness.”

Carl Regehr’s quote and sketch by Valicenti hangs on Thirst’s refrigerator.

No comments:

Post a Comment

Comments are moderated, and will not appear until the editor has approved them.