Friday, May 3, 2013

New Work: AIGA South Dakota’s QUOTE THIS! art gallery show — Tis the season for graduation cakes.

This is Versluis’s piece for AIGA South Dakota’s QUOTE THIS! art gallery show. The QUOTE THIS! group exhibition features handmade typographic renderings of one’s favorite design quote. The show is now on view at the Sioux Falls Design Center from May–July 2013. Versluis’s piece is a photograph of a custom-ordered, hand-lettered graduation cake that honors a quote by designer Morton Goldsholl who once stated, “Bad Design is Useless and a Sham.”

About a year ago while spending Sabbatical time at Thirst (3st) I found this wonderful quote by Morton Goldsholl while studying one of Rick Valicenti’s fabulous sketchbooks. Valicenti had heard Mort make this statement:

And speaking more about Rick’s connection with Morton Goldsholl — here’s a recent designboom interview in which Valicenti responds to a question:

What is the best piece of advice you have ever been given? 
Something that I always remember was told to me by Morton Goldsholl, a Chicago design legend and student of Moholy Nagy’s first class at the New Bauhaus: on a rainy night some 30 years ago I drove to Mort’s office to meet the man with a friend, Michael Glass, and together we stood soaked, knocking at his front door. When he answered, we were both completely tongue tied. Out of panic, I asked, ‘If you could share any wisdom with two young designers what would it be?’ Mort answered with, ‘I have three words for you both – take a risk.’ Then he closed the door, and we left! (1)
  1.  “Rick Valicenti (3st) Interview.” designboom., 29 Jan. 2013. Web. 2 May 2013.

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