Saturday, September 7, 2013

“Anamorphose”: an anamorphic / metamorphosis, metaphoric typeface by Simon Renaud

X, Y, Z
A is a name (Simon Renaud), Photographer: Véronique Pêcheux
15¾ x 23⅜ — 2013

This piece was featured in the 2013 Pop-up Exhibition: Re/View, Work at Play which ran during June in Block Thirty Seven at the Chicago Design Museum. The exhibition ran concurrently with Chicago Design Week. photo by versluis

The exhibition label for this piece states:

Anamorphose is a contemporary typeface drawn in a three dimensional grid that, while rethought to exist in a physical space, retains elements of Textura (used in the Gutenberg Bible). Anamorphose is anchored in the geometry of historic Blackletter typefaces and is created by hand. The forms are then photographed to visually echo digitally rendered imagery.
A is name is a Parisian studio founded by Simon Renaud and Jérémie Nuel in 2006. Their work centers on the design process in order to discover the artistry found in typographic forms and systems. As graphic designers, Renaud and Nuel utilize a systematic approach and methodology by researching the history of writing, science, and technology in order to develop an uniquely personal visual language.

Leeman, Frederick, Joost Elffers, and Mike Schuyt. “Anamorphosen.” Trans. Ellyn Childs Allison and Margaret L. Kaplan. Hidden Images: Games of Perception, Anamorphic Art, Illusion. New York: Harry N. Abrams, Inc., 1976. Print.

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