Sunday, October 31, 2010

The Art of Hatch Show Print Posters

If you get a chance to catch the The Marty Stuart Show, which airs Saturdays at 7 p.m. CT on RFD-TV you’ll get to see some classic Hatch Show Print letterpress posters as part of the set design. The Marty Stuart Show is produced in Nashville, Tennessee.

As the show opens, announcer Eddie Stubbs stands in front of a WSM Grand Ole Opry poster. The montage of photographs shown above is from the TV show and from a YouTube video that shows Jim Sherradan printing a color variation of the same poster that’s used as the background for Mr. Stubbs.

Many people seem to appreciate the look and feel of letterpress printing — especially the letters, images, and throwback appearance of music and art posters produced by Hatch Show Print of Nashville. Letterpress is old-style printing with press pressure that impresses type and images into the paper. In the last several years Jim Sherradan and his team at Hatch Show Print have received acclaim through AIGA presentations along with a traveling exhibition showcasing their work. Sherradan interestingly refers to the work of Hatch Show Print as “preservation through production.”

“Advertising without posters is like fishing without worms.”
— The Hatch Brothers

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