Good design is obvious. Great design is transparent. —Joe Sparano
Joe doesn’t exactly enjoy writing about himself. Truth be told, he’s kind of embarrassed about it — because it implies that he's done something especially important with his life.
Until that happens (and he’s confident that it will), Joe is proud to have had his work recognized by Communication Arts, AIGA 365, and One Show.
Joe believes in the power of design to make the world a less convoluted, more breathable place. In fact, New York State’s voter registration form (which was designed by Joe and the rest of the Oxide team) has been printed 2.5 million times. Joe hopes (sincerely) that his work has simplified the lives of as many people.
Joe is also the inventor of The Sparano System™, an uncomplicated method for evaluating everything. You can read all about it at sparanosystem.com. (In case you were wondering, he’d give the quality of writing in this bio a “Not Great”.)
Joe is a super cool guy...wish I could be there. Also his business cards are awesome.
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