Monday, August 22, 2011

Pae White and the convergence of technology, art and design

Pae White
Der Wërks, 2010
Mixed media
© Pae White
(MOCA) The Museum of Contemporary Art, Los Angeles
photograph by versluis, 2011

This site–specific installation piece is a quirky and playful response that describes the surface planes, which comprises this transitional space. In this case the space is an enigmatic tunnel-like corridor connecting two galleries at the MOCA. Apparently the viewer’s vantage point is like a hotdog with ketchup, mustard and pickle on top (the works).

Interestingly, White uses points and lines to construct the word “pickle” along with the other condiments in an emphatic, physical, and expressive way.

The MOCA documentation tag gives a brief artist statement:

Der Wërks deals with transitions; it marks the passage between spaces and textures, generations and approaches — all loosely processed through the matrix of an abstracted hot dog, Each space is a puzzle; it’s the contingencies of the puzzle that interest me.

The Artist’s Museum logotype designed by Pae White — here’s a link to the color version.

Ms. White is a highly versatile artist and seems to ignore the traditional borders between the applied and fine arts. As a graphic designer she developed the graphic identity for MOCA’s large artists group exhibition The Artist’s Museum in 2010-11.

White, who lives and works in Los Angeles, was born in Pasadena, California, in 1963. She earned her M.F.A. degree at the Art Center College of Design, Pasadena, in 1991.

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