sliced, uppercase typography = a noisy rebelliousness—a hint of disrespect

photograph by versluis, 2011

This framed piece was photographed at the recent Art in the Streets exhibition in Los Angeles and indicates the upper portion of a Polish poster for “Beautiful Losers: Sztuka współczesna i kultura ulicy.” This poster was a promotional piece when the “Beautiful Losers” exhibition was displayed at the Muzeum Sztuki, Lodz, Poland during May–August 2007.

As an identity “Beautiful Losers” uses a striking logotype, which was initially developed by Iconoclast Editions in 2004 for a multimedia project about “skateboarder/gang/graffiti art.” The design of the logotype fittingly utilizes sliced, uppercase typography that connotes a noisy rebelliousness with a hint of disrespect. The project, “Beautiful Losers: Contemporary Art and Street Culture” became a global touring exhibition along with an art book catalog and seems to have been the prototype for MOCA’s Art in the Streets show this year. An acclaimed documentary film, titled Beautiful Losers was produced in 2008, which featured many of the participating artists. Here’s The New York Times review of the movie (the comments are interesting too). And another movie review from the Guardian UK.

Here is a description about “Beautiful Losers” from Iconoclast, which collaborated with the artists to produce the traveling exhibition and catalog:

Beautiful Losers is an exhibition of multi-media art and design that explores the recent work of a diverse group of visual artists that have emerged from the subcultures of skateboarding, graffiti, punk, and hip hop in U.S. urban centers. The core of the project involves painting, sculpture, and photography, as well as film, video, performance, and product design by more than thirty individuals who have emerged in the last decade—some now established figures in the art world, but many receiving their first broad exposure here. [1]

1. Beautiful Losers: “Press Release.” Iconoclast Editions. Iconoclast, 2004. Web. 11 Aug. 2011.