Monday, December 16, 2013

a classic student project: close cropping of letterforms à la Norman Ives (1923–1978)

This classic project of closely cropped letterforms is commonly found in most graphic design programs. In essence, this project was inspired by the work of designer/artist Norman Ives. Dordt College students in Graphic Design 1 this past semester completed the examples shown here. Each composition closely crops the lower case “a” letterform to suggest and reveal the intrinsic artistic form and character of the letter.

Norman Ives’s work celebrates and cultivates the typographic arts. Designer Rick Valicenti says that Ives typographic compositions promote “the poetry of organic curves and rigid structures found hidden deep within an alphabet…”(1) 

The tension created by the juxtaposition of positive and negative spaces—or the figure and ground shapes—articulate a wonderful visual rhythm and pattern.

  1. Valicenti, Rick, et al. “Digital Glass Portfolio Series.” Thirst 3st. n.p., 12 June 2013. Web. 15 Dec. 2013.

compositions by © Shelby Herrema 2013

compositions by © Tanner Brasser 2013

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