a classic student project: close cropping of letterforms à la Norman Ives (1923–1978)

This classic project of closely cropped letterforms is commonly found in most graphic design programs. In essence, this project was inspired by the work of designer/artist Norman Ives. Dordt College students in Graphic Design 1 this past semester completed the examples shown here. Each composition closely crops the lower case “a” letterform to suggest and reveal the intrinsic artistic form and character of the letter.

Norman Ives’s work celebrates and cultivates the typographic arts. Designer Rick Valicenti says that Ives typographic compositions promote “the poetry of organic curves and rigid structures found hidden deep within an alphabet…”(1) 

The tension created by the juxtaposition of positive and negative spaces—or the figure and ground shapes—articulate a wonderful visual rhythm and pattern.

1. Valicenti, Rick, et al. “Digital Glass Portfolio Series.” Thirst 3st. n.p., 12 June 2013. Web. 15 Dec. 2013. http://www.3st.com/work/skyline-digital-glass-portfolio-series#5.

compositions by © Shelby Herrema 2013

compositions by © Tanner Brasser 2013

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Russian Futurism in print: “Tango with Cows” (Tango s Korovami), 1914

cover page

pages 4 and 5

pages 6 and 7

David Burlyuk (American, born Ukraine, 1882–1967) and Vladimir Burlyuk (Ukrainian, 1887–1917)
Written by Vasily Kamensky (Russian, 1884–1961)

Tango with Cows (Tango s Korovami), 1914
A 36-page book with lithographs in black and letterpress in black on yellow wallpaper.
From the collection of the Art Institute of Chicago, Mary and Leigh Block Endowment Fund, 2009.238. We gratefully acknowledge the images are from the Community Associates of the Art Institute of Chicago and the Turning the Pages pilot project. 

The following brief but concise description of this piece is taken from the AIC website:

Tango with Cows is a supremely fine example of Russian Futurism in print. Subtitled “Ferro-Concrete Poems”, this collection was printed in letterpress on wallpaper samples, the sheets cut at a provocative angle so that the book’s quality as a visual object overwhelms the legibility of the verses it contains. An encounter between industrial production and personal creativity is compared as a meeting of ballrooms and farm pastures—with the poet merging the two in his guise as a freewheeling, bovine dancer.

This delightfully disconcerting piece is included in the AIC’s Department of Prints and Drawings Gallery Exhibition:

The Artist and the Poet, February 1–June 2, 2013, [has been] curated by Emily Vokt Ziemba, with Mark Pascale. The exhibition [was] designed by Kulapat Yantrasast, principal architect of Workshop Hakomori Yantrasast (wHY).

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Websites and Google

I am not sure how many of the designers are presently working on web design but I found that this website is a very helpful tool in Marketing the company/product or just getting more traffic onto your site.
https://www.google.com/webmasters/tools/docs/en/about.html

I hope this is helpful

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