BLUR follow-up

Image courtesy of thirst / a design collaborative / 3st.com © 2009.

As a follow-up to the previous post, and an(other) insight — Thirst's, John Pobojewski sent this message:

while michael's/farrah's/billy's ['TV pitchman,' Billy Mays] passing last week dominated the news cycle, we felt it was worthy to share a story with you all that ultimately ended up getting trumped.

the sears tower announced a landmark renovation effort to reduce 80% of the base building’s energy use. for a structure of such staggering size, this means 72,000,000 pounds of CO2 saved every year.

we created 2 video presentations and accompanying supporting graphics to tell the story to the international press. view more on our website: http://www.3st.com/projects/branding/sears_tower

you can read more about the project here: http://www.nytimes.com/2009/06/25/us/25sears.html

it is a wonderfully rewarding story to tell... thanks for listening!

J

john pobojewski
thirst / a design collaborative / 3st.com