Tuesday, January 11, 2011

A 1961 advertisement for S. Neil Fujita, graphic designer

This bold typographic advertisement suggests “big city” for a self-confident graphic designer and his agent. The ad was positioned in the inside front cover of CA Magazine, The Journal of Commercial Art and Design, October, 1961. From the collection of David Versluis.

The visual form of the print ad is about size, emphasis, and space. The bold upper case typography, which for the time period was likely set with a PhotoTypositor while the layout was made by hand with the cut and paste-up method. The final art for the printer was a mechanical on illustration board or a Photostat from which a negative was made.

Here’s a very fine AIGA article by Steven Heller, which commemorates the life of S. Neil Fujita who passed away last year.

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